Which comes first? The problem or the technology?

Let’s focus on solving the problem; the tech will sort itself out

Riding the next technology wave

  • Do we have a clear problem to solve, and how will this solve it?
  • What tools and techniques can we use to identify valuable problems?
    What positive business or social impact are they trying to solve?
  • If we are trying to find a problem using this technology, is it really a problem?
  • Are we solution led, rather than problem led?
    Do we have a technical solution already?
  • Is there an alternative approach to solving this problem?
  • Do we have that data we need?
    What data will be collected?
    Where will it be sourced?
    Do we have a Data Strategy?



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We specialise in using emerging tech to solve difficult problems, get new ideas to market & disrupt business models.