How to build a recommendation engine without knowing your users. Image: Shutterstock.

How can you make recommendations for a user you know nothing about? This was the challenge posed by a hotel booking site with low conversions from searches into accommodation bookings. Enter DiUS to develop a proof-of-concept using machine learning in a custom recommendation engine to lift the conversion rate and drive more bookings, all without that essential user information that’s traditionally used to power sophisticated recommendations.

Intelligent recommender systems

Recommendation engines can have a major impact on page conversion and purchases on sites where anonymous or unidentified users are searching and browsing a wide range of content, products or services.

High-performance recommendation engines…

It’s an unusual brief to be handed… build a product that:

  • Has a small target user base
  • Shouldn’t be needed in a perfect world
  • Shouldn’t have aspirations for a rapid growth in demand

In this case, the brief was to create a suicide prevention app in partnership with Black Dog Institute.

This was certainly a shift from my experience building fairly business as usual type products prior. The process normally looked like this: undertake user research and gather insights, occasionally you would go additional rounds of research, but often you would just get on with the build. …

By Johny Mattsson

Here at DiUS, we often get brought on board to help productise “IoT” (that’s Internet of Things, if you have somehow managed to escape the acronym) devices, and depending on the domain it’s often a Linux based device. Something we commonly see is that developers who are entering the embedded Linux space from the server or desktop direction are carrying over patterns from there out of habit.

While a server or desktop Linux distribution is well suited for their respective areas, they’re designed around assumptions that don’t hold well in the embedded space. The trade-offs made in…

By Natalie White

You may have heard the somewhat alarming term ‘post-truth era’ in the headlines recently, and along with it the uprising of fake news. So, where did the truth go and what made it disappear? Is social media to blame? And what does this mean for us as Experience Designers?

Let’s start with defining the post-truth era. Predicted by Nietzsche and gaining popularity around the 2016 US presidential election, it can be described as an age where people are more likely to accept an argument based on their emotions and beliefs, rather than one based on facts. …

By Shahin Namin

At DiUS we are seeing increasing interest from businesses in how to drive new value from machine learning (ML), but the technology is not yet broadly adopted across the enterprise market.

So what’s stopping adoption? Sometimes it’s due to a lack of understanding of which ML application is going to solve the problem an organisation has, but increasingly it comes down to difficulties in productionising ML applications — actually getting them to work within existing corporate systems or consumer-facing applications at an accuracy or performance level that is required.

While we hear a lot about ML, it’s…

By Tony Davis

Startupbootcamp (SBC) is a global accelerator program that works with early stage companies through an intense 14 week program of development, learning and engagement. But unlike other accelerators, SBC’s programs are industry-focused, bringing together a network of relevant mentors, partners and investors to provide specific guidance and nuance that comes from domain experience.

DiUS is proud to once again be partnering with Startupbootcamp and working with the founders, partners and SBC team throughout the three-month virtual program. Over the past three years we’ve also been involved in the energy and sports/eventtech programs. We provide training and mentorship…

The COVID-19 pandemic has fundamentally changed our world forever. People are living differently, buying differently and in many ways, thinking differently. From bulk buying to online shopping — consumer attitudes, behaviors and purchasing habits are changing.

Businesses can no longer rely on traditional channels to meet customer expectations. Consumers now expect to connect with businesses in a variety of ways — whether that’s in person, over the phone or online. Consumers value speed, choice and convenience, all while expecting highly personalised and conversational interactions.

This change in consumer behaviour provides a new opportunity for many businesses to re-imagine the customer…

By Gerd Wittchen

In Part 1 of this blog post, I discussed the importance of recommender systems for businesses wanting to stay relevant in such a competitive environment. Furthermore, I covered how Amazon Personalize fits in the recommender system landscape.

This post will explore how Amazon Personalize is helping to accelerate the machine learning lifecycle and where we think the challenges are for the important topic of automated deployment.

So, what’s left to be solved?

At DiUS, we always look for challenges in automation and testing when building solutions for our clients. Automated deployment and testing are key to any…

By Anthony Vermeulen

The concept of customer experience is not new. However, we’ve seen a renewed focus with many businesses forced to change the way they deliver products/services to meet the expectations of their customers.

Organisations who have spent time evolving their customer experience in the past have been able to adapt quicker than those who have relied on traditional delivery channels. In this blog, I’ll unpack what is customer experience — also known as CX — and share some tips for building the ideal experience for the post-COVID, modern-day customer.

So what is CX? … and how does it relate to User Experience and Service Design?

User Experience (UX) typically focuses on the design and…

By Adam Crough

Sporting comebacks are often synonymous with overcoming the odds in the face of adversity. There are many great examples of this littered throughout history.

Jason McCartney’s AFL comeback game in 2003 from life-threatening burns sustained in the 2002 Bali bombings or the Boston Redsocks overcoming a 0–3 deficit to beat their most bitter rivals, the New York Yankees, in the 2004 baseball American League Championships Series are examples of individuals and teams overcoming what would appear to be insurmountable challenges.

Whilst there are memorable moments in the comeback itself, it’s in the journey that you’ll discover reasons…


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