Image credit: AWS

From personal assistants such as Siri and Alexa, to customer service chatbots like nibby and recommendation engines on Netflix, the real-world applications of machine learning are extensive. In fact, machine learning is now proving an essential technology for many organisations and industries due to its ability to streamline processes, drive…

How to build a recommendation engine without knowing your users. Image: Shutterstock.

How can you make recommendations for a user you know nothing about? This was the challenge posed by a hotel booking site with low conversions from searches into accommodation bookings. Enter DiUS to develop a proof-of-concept using machine learning in a custom recommendation engine to lift the conversion rate and…


We specialise in using emerging tech to solve difficult problems, get new ideas to market & disrupt business models.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store